Beer + Movies = Videology’s key to keeping video stores open

Looks homey. via Videology

Videology stands out from the bagel shops and mixology-cum-oyster joints on Bedford Ave. because of  it’s stark sign and the fact that it’s a real, live video store that’s still open in 2012. The nine year-old rental shop, a neighborhood staple, had been struggling with competition from Netflix, until owners Wendy Chamberlain and James Leet did what any smart Williamsburg entrepreneur does: they put a beer on it.

This Friday, November 9th, Videology, which has every subgenre of movie known to mankind, will host a grand re-opening party to show off it’s new bar/cafe and screening room.  The bar will sell six beers on tap, movie themed cocktails, several flavors of artisanal popcorn, and, eventually, and a full food menu. The screening room will host nightly events such as independent films, spotlights, retrospectives, theme nights, midnight movies and kids matinees.  These screenings will have the added fun of ” trivia, guest appearances, bingo, comedy, costume contests, food specials, and, of course, drinking,” Chamberlain explained.

What’s happening with Videology’s epic film collection, you ask? The movies will be removed from the shelves but customers can still rent films from Videology database from its soon to be re-launched website.

Friday’s festivities will begin with a screening of Holy Motors ($8) at 7. The official (and free) grand re-opening party will begin at 9, with an open bar from 9 to 10 featuring free gin courtesy of New York Distilling Company.

Videology Grand Re-Opening Party, 308 Bedford Avenue, Friday November 9, 9pm

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