So, as you may have heard, Beast of Bourbon, a new bar in Bed-Stuy, sells a 40 of Miller High Life in a paper bag. We know, bars need to stand out in this bar-land of ours, especially one that’s a barbecue joint. And the price, which was $8 when we visited last night, as opposed to the previously reported $10, doesn’t seem outrageous as far as bar economics go. That paper bag though, is where we draw the line.
If you want to sell 40s at your bar, fine, go right ahead. Sell the largest quantities of alcohol you can find, if someone’s foolish enough to buy one and end up with warm 40 swill at the bottom for eight bucks, fine. But why put it in a paper bag? A 40 in a paper bag signifies urban poverty, the kind that’s been swept off the far corners of the city these days. You aren’t reclaiming anything doing it, you’re not removing a stigma. It feels more like laughing at poor people from a position of privilege, which isn’t just mean, it’s also incredibly obnoxious. Like the kind of thing that Judge Smails did in Caddyshack, except you’re wearing skinny jeans and a Peter Gabriel tour t-shirt from 1982 instead of golf stuff.
Unless we’re being giant babies about this. Which we don’t think we are, but why not chime in on this. Just harmless marketing stunt or faux dive going too far?