In most people’s minds, beer likely has a male personification. Due to a variety of societal factors and associations – beer bellies, frat parties, cracking open a cold one with the boys – as well as perhaps the contrastingly curve-less shape of a can, beer is often considered predominantly a masculine dude drink (thanks, patriarchy!). Booze was not in fact put on this earth for exclusively male consumption, no matter what the CDC will have you believe.
Now, in honor of gay pride month, Gowanus brewery Threes Brewing has created a beer that refuses to market itself to one gender alone. “Gender Neutral” is a pale lager with lemon zest, and its label touts a rainbow. Literally naming the beer Gender Neutral is a significant step in the right direction, seeing as previous attempts at beer gender neutrality (really, just panning for a female market) have included a low carb Heineken, and a “bloat-resistant” lager from Coors.
In celebration of Gender Neutral’s release, Threes Brewing will be hosting a beer launch and pre-pride party on Thursday the 22nd from 5pm to midnight at their Gowanus brewery on 333 Douglass St. The Human Rights Are Gender Neutral party will feature a DJ set, merch, and “lots of love in the air.” The beer’s pre-sale will begin June 14th.
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