Design group looking for next ‘big small’ food brand

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Think you're the next Steve? Enter this contest and find out. Photo by Triborough.

Do you dream of going to Whole Foods and seeing your own hand-churned, grass-fed salted butter on the refrigerator shelf? Or to be featured in a New York Times trend piece? An NYC design group might help make that dream come true with their contest to find “The Next BIG Small Brand” in artisanal, locally-made food. Rooster Design Group invites “chefs, home cooks, restaurateurs, entrepreneurs and all-around culinary geniuses” to send in their food product or concept (in 500 words and some images or a YouTube clip) for a chance to win branding, packaging, logo, and web-design help form the pros. Sure you’re admitting that the widespread appeal of  your creation rests on a brightly colored design scheme, but every burger needs its golden arches, right?

The judging panel includes Eric Demby, co-founder of Brooklyn Flea; Betsy Devine, creator of Salvatore Bklyn ricotta; and Carla Lalli Music, Deputy Editor of Martha Stewart’s Everyday Food magazine; along with a few other heavyweights from the PR/food world. Creators must enter by November 30, and a group of semi-finalists will be contacted on December 4. More info here. In the mean time, I will be perfecting Bushwick Will’s Chipotle Goat Chili.

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