21 people who got really mad at the 'Bindle Brothers' story

The New York Times Style section really reached a new low this week, credulously spilling ink on a pair of “Bindle Brothers” who sell “locally-grown, naturally-fallen, artisanal bindle bags” for hundreds of dollars. The nerve of these clowns who…oh wait…

At this point the reader might be thinking, handmade bindles? Are you serious?

No, not really.

The Bindle Brothers are in fact the creation of Kemp Baldwin, a 33-year-old comedy writer and director.

Funnier than the website or the skit itself, is that the story has taken Twitter by storm, leading to a hailstorm of angry reactions from people who didn’t bother to read to the 10th paragraph before sharing on Twitter, along with a message about how Brooklyn has to be burned down or whatever. Come, let us tour the various shades of furious anger people let loose on this hoax:

There was your “Not The Onion/Clickhole” crowd:

https://twitter.com/PeterHoare/status/642374218470965252

https://twitter.com/PeterHoare/status/642375749677117440

https://twitter.com/dominicru/status/642366169048043520

There was your “Burn down/shut down/end Brooklyn forever” anger:

get. in. the. sea.http://t.co/RiLogjpuFO pic.twitter.com/opGOr6QRty

— Daniel Bentley (@DJBentley) September 11, 2015

Alright, time to shut down Brooklyn.

No, really.

Everybody out.

You've all failed.http://t.co/NYAyjuNAkz

— Wes Wolfe (@WesWolfeBN) September 11, 2015

Nothing has more strongly indicated that it's time for me to move out of Brooklyn: http://t.co/AOo00k3RzU

— Ben Gilbert (@RealBenGilbert) September 11, 2015

There was some “Urgghhhh I HATE HIPSTERS,” of course:

https://twitter.com/heavyhokie/status/642373717356625920

There were some musings on the state of the planet/country/life and death

This is why we get bombed. http://t.co/8FT5q2XA00

— “Dr.” Ryface, Esq. (@Ryface) September 11, 2015

I am now officially done with this planet and the hairless apes that inhabit it. http://t.co/Fe2gD7cPnQ

— bliss_street (@bliss_street) September 11, 2015

American 2015. Disgusting. http://t.co/9QjVvyWpJh

— Alex Kingsbury (@AlexKingsbury) September 11, 2015

https://twitter.com/jessebrightman/status/642367396137799680

The Reporters Who Didn’t Read division had a strong showing:

https://twitter.com/sophieGG/status/642369164108242945

Artisanal hobo bindles for sale in Brooklyn for $350 because nothing matters anymore http://t.co/KB4Rmpq4bu

— Nick Reisman (@NickReisman) September 11, 2015

https://twitter.com/ParkerMolloy/status/642367472247644161

This has got to be a joke. http://t.co/a3mZ9j7EHz

— Bill Hammond (@NYHammond) September 11, 2015

https://twitter.com/jwalshireland/status/642363838168494080

NYT has a thought piece every week saying it's so sad women in NYC don't date. Then they run this pic.twitter.com/cOrPhLa0an

— Betsy Woodruff (@woodruffbets) September 11, 2015

Derelicte!

Derelicte. http://t.co/7bw3aVyQvD

— Nicole Wilkins (@uncola) September 11, 2015

DERELICTE http://t.co/6mpV8n0n2P

— 𝕬𝖑𝖊𝖝 𝕹𝖆𝖛𝖆𝖗𝖗𝖔 (@alex_navarro) September 11, 2015

Let me show you…DERELICTE! http://t.co/2UpPG0yKzR

— Scott Lincicome (@scottlincicome) September 11, 2015

"i give you derelicte!”http://t.co/qx8WY9vuZ6

— Sam Stein (@samstein) September 11, 2015

Remember when zoolander came out and I thought DERELICTE was too on the nose http://t.co/BvVUMXoARK pic.twitter.com/ggLHRFfPxi

— Alison Herman (@aherman2006) September 11, 2015

All that being said, we’re sure in like 6 months this will go from New York Times joke to stunningly real, and we do not look forward to that day.