We tried to goof on the Williamsburg J. Crew by getting hold of the employee handbook for the store, but you know, it sounds like they’re doing a good enough job parodying themselves. From T Magazine:
“We didn’t want to just go and do graffiti,” says Jenna Lyons, J.Crew’s creative director. Initially, she wanted to keep the store’s facade as she’d found it — covered in posters and spray-painted tags. “Unfortunately when we did a survey of the space, the facade was actually in such poor shape we had to replace quite a bit of the brick,” she said. “We asked, ‘Who is a local artist who might be able to do help us tell people we’re coming in a way that’s not obvious and might be able to reference that graffiti sensibility — but making it feel more modern?’ ”
But forget about Lyons’s real employees for a second: what would Hannah Horvath think of a J.Crew moving into Williamsburg?
YES, WHAT? Just a reminder, that if you hear anyone make jokes about Williamsburg hipsters these days, that person is a terrible hack and should be tied to the tip of an ICBM and shot into space.
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