This video is the gold standard of how to advertise your bar

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Back pickles.

We get a lot of emails about bars and it takes a special advertisement to stand out in our flooded inboxes. Bushwick’s Bootleg Bar made this bonkers video for its second anniversary last week, mashing up 80s local TV ads, car dealership commercials and a reference to the most famous NYC local commercial of all time, Grand Prospect Hall. It’s great. We don’t even have much more to say about it, except that more bars should advertise themselves this way. Don’t take yourself so seriously all the time, guys. I haven’t even been to Bootleg! Now I definitely want to go! See, advertising works.Also, this pickleback image is disturbing and wonderful :

The second anniversary celebration was last week, but you can catch a few DJ sets this week: DJ Telly on Thursday, DJ Oweinana on Friday  and DJ Phast Phreddie, all spinning vinyl 45s. The director of the video Brooklyn-based photographer/videographer Horatio Baltz.

And here’s your Grand Prospect Hall reference:

Screen Shot 2016-03-07 at 3.11.23 PM

“Did somebody say fucking Brooklyn?”

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