Choose wisely

Brooklyn duo Ex Cops faced a classic dilemma this week: should they play a free showcase sponsored by McDonald’s at South by Southwest, that annual conference in Austin where #buzz is forged in the fires of a Mount Doom-like industry volcano? Or should they turn down the exposure to dozens of fish-filet stained faces in lieu of something with no buzz factor, like artistic integrity and refusing to be part of a brand’s attempts to be a hip brand? Ex Cops turned McD’s down, and wrote an open letter explaining why they wouldn’t play for free for a company worth $90.3 billion. McDonald’s responded in with the text equivalent of finding a chicken head in your box of McNuggets. Anyway, should you find yourself in a similar dilemma, we made a quiz to help you decide what to do.

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