In an act that will no doubt kick off the New York/Alaska war that’s been prophesied for ages, stupid person shopping cart race the Idiotarod has been served with a cease and desist letter from sled dog race the Iditarod, and has been forced into a name change. So the shopping cart race shall henceforth be known as the Idiotarodorama. See? Much different.
In an email to the press and supporters, Idioitarod organizers said that they originally thought that the cease and desist from the law firm of Davis Wright Tremaine alleging that they were infringing on the Iditarod trademark was a joke. But it was real, as were the allegations that the phrase “Idiotarod” and their marketing of the race as “the urban version of the Alaskan Iditarod dogsled race.”
This won’t be affecting the actual running of the race, scheduled for Saturday January 25. That’s still on. But, despite claiming that “no one in their right mind” could confuse the two races, the Idiotarod is taking a threatened lawsuit seriously enough to change their name to the Idiotaroadorama. We’re not legal experts, although we claim to be to pick up girls, so in our expert opinion, that name is both legally appropriate and a good enough stick in the Iditarod’s eye to prevent further legal disputes.