Help kids read and help yourself to a Macy’s discount

Matilda. The Truth.

Do you remember summer reading lists from yonder summer vacations? What a perfect — and free  — way to pass the hot days, scouting through your air-conditioned library for the next Roald Dahl (Matilda is still my jam). This month instead of sweating your way through jort after jort, you could spend time helping kids to read in two of the most reliably air conditioned places: libraries and department stores. Through the end of July, Macy’s customers who give $3 to help provide a book for kids get $10 off a purchase of $50 (all of the $3 goes to Reading is Fundamental too). And starting at 1pm today, you can enter to win prizes and Macy’s gift cards at a special promotion at the Grand Army Plaza branch.

Macy’s and Reading is Fundamental have partnered together since 2004 to raise more than $16 million to support children’s literacy. Last year, the partnership provided 3.6 million free books to more than 1.2 million children.

Today’s special event at the main branch at Grand Army Plaza features “BB the smart car” to encourage participation in Reading is Fundamental and give away prizes, including Macy’s gift cards.

The local Reading is Fundamental program consists of a weekly event in the central branch’s Youth Wing and in each of the 58 neighborhood libraries. Each year, more than 120,000 free books are chosen by babies, children and teens throughout Brooklyn to start their own home library.


  1. Meredith Olson

    oh my god, roald dahl was my hero! matilda is still my favorite book, but the twits, bfg, fantastic mr fox, george’s marvelous medicine, boy, the witches, are all fabulous… wow. rereading them all, NOW.

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