Price check: What $100 buys at Barneys Coop

A Timex digital watch is $60 at Barneys Co-op.

A Timex digital watch is $60.

As you may have heard, Trader Joe’s and Urban Outfitters are getting a new neighbor, and his name is Barney. Come this September, Barneys Co-op will open up a new location on Atlantic and Court, solidifying Atlantic Avenue as Brooklyn’s upscale shopping destination. In case you’re wondering if this is a good thing or a bad thing for Brooklyn, and what, really, the difference is between Barneys New York and Barneys Co-op, let’s call the Co-op the artsy little sister.

The clientele is typically younger and the merchandise is more experimental, the Co-op is famous for putting new and emerging designers on the map. While it is lower priced than Barneys NY, contrary to what some may think, it is not a year-round warehouse sale of overstock Barneys merchandise.

I know what you’re thinking: access to fabulous designer clothing in our own backyard is great and all, but I kinda have to pay rent. We here at Brokelyn can relate, and so as an experiment, we scoured the lower depths, price-wise, of the Barneys Co-op website to see what the Cobble Hill outpost holds in store for those of lesser credit limits. Here’s an edited list of things that cost less than $100, many of them on sale:

Rogan jeans

Rogan straight-leg jeans, on sale, one-size only, $59.63.


Ethiopian scarf

Sammy Handmade in Ethiopia scarf, $85.


T by Alexander Wang dress.

T by Alexander Wang cowl dress, $92.


Marc by Marc Jacobs sunglasses, $98.

Marc by Marc Jacobs sunglasses, $98.

Ethiopian wallet

Sammy Handmade in Ethiopia tie-dyed leather wallet, $98.


Picture 30

Converse by John Varvatos sneakers, $95.


Elmer Fudd hat

Elmer Fudd hat, $49.


7 Comment

  • I just hopes this translates well into the nearby secondhand stores. :)

  • Me too. I was at Beacon’s closet a few days ago, and I bet they’d buy this stuff from you after a season or two. Turned out H&M was the best deal in terms of price paid by Beacons vs. price paid by me originally.

  • Uhh, $49 for a hat is cheap? $92 for sunglasses? $95 for shoes without shoelaces?! Tsk tsk Brokelyn. I expect more vetting from the self-proclaimed site on a budget. I mean as much as I want to look like Elmer Fudd, there’s no way I’d ever spend that much on a hat like that. If anything, you should have told us where to get comparable items on the cheap.

    • We didn’t say they were deals. We said this is what you can expect pricewise when Barneys Co-op opens. It was intended as more of a field mission than any kind of awesome deals list, which it isn’t.

  • These are deals when compared to Barneys. This doesn’t seem like the place to buy cheap goods, but after reading this article I know what to expect-$100 for a pair of converse…

  • Thanks for this article. Very informative as to what we can expect!

  • So excited for Barneys! Just one more reason to stay in Brooklyn on the weekend…thanks for the update