Design group looking for next ‘big small’ food brand

Think you're the next Steve? Photo by Triborough.

Think you're the next Steve? Enter this contest and find out. Photo by Triborough.

Do you dream of going to Whole Foods and seeing your own hand-churned, grass-fed salted butter on the refrigerator shelf? Or to be featured in a New York Times trend piece? An NYC design group might help make that dream come true with their contest to find “The Next BIG Small Brand” in artisanal, locally-made food. Rooster Design Group invites “chefs, home cooks, restaurateurs, entrepreneurs and all-around culinary geniuses” to send in their food product or concept (in 500 words and some images or a YouTube clip) for a chance to win branding, packaging, logo, and web-design help form the pros. Sure you’re admitting that the widespread appeal of  your creation rests on a brightly colored design scheme, but every burger needs its golden arches, right?

The judging panel includes Eric Demby, co-founder of Brooklyn Flea; Betsy Devine, creator of Salvatore Bklyn ricotta; and Carla Lalli Music, Deputy Editor of Martha Stewart’s Everyday Food magazine; along with a few other heavyweights from the PR/food world. Creators must enter by November 30, and a group of semi-finalists will be contacted on December 4. More info here. In the mean time, I will be perfecting Bushwick Will’s Chipotle Goat Chili.

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