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Paywall, shmay wall: despite the New York Times’ surprising yet very encouraging early success with its new system where you have to actually pay for the goods/services produced by its worldwide team of reporters and editors, some of you still aren’t subscribing. Which is fine, because this here is how they should have unveiled their paywall to begin with: Living Social is offering a deal that gives you 16 weeks of Sunday papers and free unlimited access to the site (plus all mobile apps) for just $30 — a 60 percent savings over the regular cost of $80! And you can app away your Sundays all you want, but nothing makes you feel the cumulative weight of knowledge your brain is about to ingest more than holding the thick bundle of Sunday Times in your lap. Support the Gray Lady before the deal ends today!

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