You may or may not have heard that the Target in Flatbush has produce now, and it appears likely that the Atlantic Center store is soon to follow. We’ll use any excuse for a Target run, and bananas and apples are certainly less dangerous than the forthcoming Missoni collabo. Our big questions, of course: is the produce any good, is it cheaper than the local supermarket, and if so, is it worth a trip?
To find out, I first went to the two markets nearest my Greenpoint apartment: Key Foods on McGuiness Boulevard and the Associated on Manhattan Avenue, chosen here to represent the average Brooklyn supermarket. I recorded the prices of 10 common fruits and vegetables, then went to Target to compare.
I was impressed by the selection of fresh produce (and other fresh foods) available at the Brooklyn Junction Target, but I also discovered that a majority of the produce in stock was prepackaged. For example, apples at the Target were sold in 5 pound bags only, no mixing and matching, and the grapes and tomatoes came in their own boxes. So if you needed a small quantity of fruits or vegetables, this isn’t the place.
Also, despite that Target is officially a Certified Organic Produce Retailer, I did not see any organic fruit or vegetable offerings at the Brooklyn Junction Target. So if this is a priority to you, consider yourself forewarned.
The one upside of the Target produce that I found was how fresh everything looked. Nothing in the cases looked like it was past its prime — not even the onions. And the cases and shelves in the stores were impeccably clean as well. Score one for good product rotation!
But this is a frugality site, not a produce-freshness-rating blog. So… was the produce at Target any cheaper? Not really, as the following price graph reveals.
TARGET VS. MY LOCAL SUPERMARKET
As you can see, most of the prices for the produce were about the same, give or take a few cents per pound. So unless you live in Midwood or have a burning desire to get your apples and beach totes at the same store, its probably not worth the trip to Target to buy your produce. We’ll let you know about the Missoni when it comes out.