[UPDATE: 4/25: Brooklyn Industries' CEO and co-founder weighs in in the comments below] Hey, remember the Vogue fashion shoot that put models in $40,000 dresses next to first responders who actually, y’know, helped the city recover from the storm? And how it felt kind of icky? Surely no one would be so shortsighted as to make that mistake again, right? Clearly we’ve underestimated the amount of people that look at a destroyed and still recovering neighborhood and think “Man, how like, artistic,” proven today by Brooklyn Industries using the Rockaways as a backdrop for their summer fashion line.
Go and check it out for yourself. Maybe this and the “Rockaway Cotton Slub Pullover” would be less offensive if it weren’t for the fact that as Gothamist found out, none of the profits from the shirt are going towards Rockaways relief. Oh, and if the look book didn’t contain the sentence “the majority of Brooklyn outside of Redhook and Coney Island was spared from the destruction from Hurricane Sandy.” Seriously? We imagine that Gerritsen Beach, Sheepshead Bay and Bay Ridge would like a word about that one. Also not to be copy editing Nazis, but: Redhook?
When Gothamist asked Brooklyn Industries about the photo shoot and the shirt not benefitting the beach community, they replied with a long spiel about how they organized a supply drive this one time and that this wasn’t so much “using” a place still picking up the pieces, it was “celebrating” it. Oh, OK, in that case, party on guys.