The Hyp Replacement: Experimental fiction for the Twitter age

[Etan Marciano (who brought you an organ-donor tour of Brooklyn, tips on selling your hair online) has just launched his new multimedia writing project, The Hyp Replacement, which is well worth your time to check out!-Tim]

Are you tired of reading the same old blog posts? Do you find yourself aimlessly clicking through Wikipedia articles? Just how many times can you scroll through your Facebook feed? Sounds like your suffering from UORF: Useless Online Reading Fatigue! According to leading Internet researchers, one in four adults between the ages of 18 and 85 experiences symptoms related to UORF including mindless link clicking, repetitive scrolling and futile word skimming. If you are seeking relief, look no further. Launched on Jan. 1 and available at absolutely no charge, The Hyp Replacement is a self-published online-based serialized story. It’s the literary jolt you need to get through your day! Appearing in short, easily digestible chapters and combining compelling prose with state-of-the-art social media, The Hyp Replacement follows the daily lives of four characters who share a Brooklyn brownstone. Through Twitter feeds, Tumblr posts, YouTube videos or classic 3rd person narrative, each day’s chapter guarantees thrill from start to finish. So start reading today and never suffer from UORF again!

Initially inspired by Japanese cell phone novels and in the same vein as serialized stories like The Bonfire of the Vanities by Tom Wolfe and Tales of the City by Armistead Maupin, The Hyp Replacement seeks to offer time-strapped (and attention impaired) readers with the most awesome of opportunities to tune into short chapters of an ongoing story.

Follow Etan: @BrooklynOnRye.