04/24/12 8:58am

Uppleva, down with wires.

You know how on 30 Rock, Kabletown, NBC’s fictional parent company, is getting into the couch building business so they control every aspect of your home entertainment? This is kind of like that, but in reverse, and with a Swedish accent. Ikea announced it’s introducing a not-a-TV, not-a-piece-of-furniture device called the Uppleva, which is an all-in-one TV stand containing a Blue Ray player, speakers, a wireless subwoofer, and, in sleek Swedish style, a place to hide all your wires and connections. It’s hitting the market in the fall, with prices starting at $960 for the whole shebang. Is this a good deal for a TV? Would it break your very Brooklyn-y anti-TV prohibition in your home? Does it come pre-loaded with HBO so you can watch that hot new 20-something fantasy Girls of Thrones?

[via engadget]