New Yorkers love standing in lines, and we never got that Rory Gilmore article about lines to figure out exactly why. One of the most famous lines is Shake Shack, the burger chain beloved by tourists that neither shakes nor is an actual shack (discuss). Now the company wants you to get out of line and get online, and they’ll give you a free burger for it.
DNAinfo reports Shake Shack is giving away free burgers to promote its new order-ahead app: Just download the Shack App, create an account and use the promo code “shackappy” and boom! artery clogging food without having to wait in a line. (more…)