Nothing says “luxury living” in Brooklyn these days like a wretched and contaminated Superfund site, apparently. Anthropologie, which sells clothes to people who consider Urban Outfitters too down market, is now selling a “Gowanus” dress for $188. The dress is made by local designer UZI NYC, run by co-designer Mari Gustafson.
Gustafson said she was happy to see Anthropologie — which doesn’t have any stores in Brooklyn — recognize neighborhoods other than the ones typically named by corporations looking to capitalize on the borough’s cool image.
“I’m glad they didn’t name them after Greenpoint or Williamsburg or Bushwick, because that would be cheesy,” Gustafson said. “I think it’s interesting that they’re noticing that the hip factor of Brooklyn is south of Atlantic Avenue. I think it’s good for Brooklyn.”
Sometimes you see some graffiti that’s just so … [Italian chef kiss] mwah. It is easy to clown on people who move to Brooklyn’s luxury buildings, since we’ve turned those ever-present newly constructed buildings into too-shiny, too-expensive glass totems of what’s wrong with Brooklyn’s development. It’s particularly easy, however, to dunk on the people who are moving to 365 Bond St., the first luxury rental building built on the Gowanus Canal, with apartments that cost up to $7,200/month that offer a view of the notoriously toxic waterway. The apartments are being marketed to people as if the waterway were a picturesque riverside, with marketing materials that say it’s “located on the newly created waterfront esplanade park.” They included a photo of people dangling their feet over the fetid waters.
So yesterday, DNAinfo reported on this graffiti that appeared adjacent to the building, reminding them that despite what marketing materials say, the Gowanus has a long way to go before it’s like the romantic canals of Venice, Italy (or even Venice, California, for that matter). (more…)