Sure, eat this. What could go wrong?

Sure, eat this. What could go wrong?

There’s nothing we love as much as a gimmicky way to become the owner of a restaurant. After all, why work hard and sweat and take enormous risks when you can just write an essay, pay a small entrance fee and potentially be able to start picking people up by sidling up next to them and saying, “Would you like to get something to eat at my restaurant, THAT I OWN?” That being said, this new restaurant ownership sweepstakes gimmick has a bit more of a risk than usual, because you have to eat an entire 30-pound burrito in an hour in order to get partial ownership of Park Slope’s Don Chingon. (more…)