Nothing says “luxury living” in Brooklyn these days like a wretched and contaminated Superfund site, apparently. Anthropologie, which sells clothes to people who consider Urban Outfitters too down market, is now selling a “Gowanus” dress for $188. The dress is made by local designer UZI NYC, run by co-designer Mari Gustafson.
Gustafson said she was happy to see Anthropologie — which doesn’t have any stores in Brooklyn — recognize neighborhoods other than the ones typically named by corporations looking to capitalize on the borough’s cool image.
“I’m glad they didn’t name them after Greenpoint or Williamsburg or Bushwick, because that would be cheesy,” Gustafson said. “I think it’s interesting that they’re noticing that the hip factor of Brooklyn is south of Atlantic Avenue. I think it’s good for Brooklyn.”
I guess they finally moved on from $40 Bushwick jerseys.