03/20/17 6:09pm
Those Gowanus kayakers are not wearing hazmat suits, meaning they have no fear of death. Photo via 365 Bond

Those Gowanus kayakers are not wearing hazmat suits, meaning they have no fear of death. Photo via 365 Bond

Gird your loins: beginning tomorrow, an affordable housing lottery is opening for 54 newly constructed units at the massive, neighborhood-changing rental building known as 365 Bond. The lottery will undoubtedly be inundated by enough people to populate a larger-than average American town, but hey, applying won’t take as long as writing that leaving Brooklyn essay, and if you win a unit you’ll be able to actually afford to stay here. (more…)

10/19/16 9:32am

A photo posted by Monet Cruz (@lifeauthentica) on


Sometimes you see some graffiti that’s just so … [Italian chef kiss] mwah.  It is easy to clown on people who move to Brooklyn’s luxury buildings, since we’ve turned those ever-present newly constructed buildings into too-shiny, too-expensive glass totems of what’s wrong with Brooklyn’s development. It’s particularly easy, however, to dunk on the people who are moving to 365 Bond St., the first luxury rental building built on the Gowanus Canal, with apartments that cost up to $7,200/month that offer a view of the notoriously toxic waterway. The apartments are being marketed to people as if the waterway were a picturesque riverside, with marketing materials that say it’s “located on the newly created waterfront esplanade park.” They included a photo of people dangling their feet over the fetid waters.

So yesterday, DNAinfo reported on this graffiti that appeared adjacent to the building, reminding them that despite what marketing materials say, the Gowanus has a long way to go before it’s like the romantic canals of Venice, Italy (or even Venice, California, for that matter). (more…)

07/01/16 2:21pm
The Gowilla: All the news a developer sees fit to print.

The Gowilla: All the news a developer sees fit to print.

The Brooklyn Paper today reports on a bit of property-ganda :

“The developer of a massive new luxury apartment building on the Gowanus Canal is publishing its own neighborhood newspaper that it says is designed to steer the conversation away from the notoriously toxic waterway and towards the area’s arts and nightlife scene.

But some locals believe it is really just propaganda to attract new tenants, and is cashing in on the creative folk whose homes and studios are rapidly being replaced with luxury housing.”

The building at 365 Bond St., where studio apartments start at $2,492, has been selling its 430-unit building on its proximity to the canal, saying it’s “located on the newly created waterfront esplanade park along the Gowanus Canal; they included a photo with people dangling their feet over the notoriously toxic canal. Brokelyn got a sneak peak at an editorial meeting of the paper, named The Gowilla, where we got a preview at the kind of muckraking it will take on. Here are some forthcoming headlines from the paper: (more…)