Apparently we’re a borough of Fendi and Prada swells — and here we were thinking it was all about Target sales and Goodwill scavenging. This map came along today from free online service Shop It To Me displaying what it says is a breakdown of the big-name styles preferred by each neighborhood, according to its users (full map below). Some make sense: North Face is huge in Park Slope (duh) while Williamsburg loves Ralph Lauren (huh?). So does this look your neighborhood?
Shop it To Me lets you choose from more than 380 designers and set other fashion preferences; then searches the web to find the best online deals for those brands, so you won’t see Beacon’s Closet or your local Salvation Army listed.
Its breakdown of this study: Greenpointers have a preference for affordable style; the DUMBO/Carroll Gardens/Brooklyn Heights triangle is the only area where Victoria’s Secret didn’t make the top 20 and Coney Island “has a sense of style unlike any other neighborhood in Brooklyn.”