Ikea: terrible and amazing, brilliant but Machiavellian, a money saving place to get your furnishings without worrying about your kids and a guaranteed way to ruin your relationship in the process. So we’re all conflicted about Ikea, but the Swedish furniture embassy is trying to make your experience slightly less traumatic: Ikea just launched its first YouTube series of how-to videos on assembling its notoriously tricky furniture pieces. It also includes videos aimed at helping you “find your style,” and it turns out “your style” involves lots of Ikea stuff! The assembly videos are meant to complement the printed instructions. They’re similarly full of cutesy images and devoid of complicated narration. Only two products are available right now, but Ikea says it will add one new one ever week. “We understand that not everyone is a natural DIY-er at heart,” an Ikea spokeswoman said in a press release. But at least we can help you get the stuff home by yourself.
We’re not going to paper over the fact that America’s daily news sources are in a bit of trouble, that’d just be foolish. But they’re still essential sources of information, at least when they’re done well, and the New York Times and Wall Street Journal certainly deliver in that regard. So it’s good to see them getting […]
Despite the fact that some cities are too proud to welcome colonization by Brooklyn, some cities are more than happy to welcome aesthetic dominance by us. Take Houston’s Brooklyn Athletic Club, for instance. And now we can add Toronto, a city known for its Maple Leafs and crack smoking mayor, to that list, thanks to […]
What’s worse than ordering some totally sweet thing on the internet and then having to actually wait a few business days for it? Nothing, right? Literally nothing worse on Earth than that. That could be an argument against doing all our retail shopping online, but sometimes it’s snowing or raining or you’re sick and you […]