Ikea: terrible and amazing, brilliant but Machiavellian, a money saving place to get your furnishings without worrying about your kids and a guaranteed way to ruin your relationship in the process. So we’re all conflicted about Ikea, but the Swedish furniture embassy is trying to make your experience slightly less traumatic: Ikea just launched its first YouTube series of how-to videos on assembling its notoriously tricky furniture pieces. It also includes videos aimed at helping you “find your style,” and it turns out “your style” involves lots of Ikea stuff! The assembly videos are meant to complement the printed instructions. They’re similarly full of cutesy images and devoid of complicated narration. Only two products are available right now, but Ikea says it will add one new one ever week. “We understand that not everyone is a natural DIY-er at heart,” an Ikea spokeswoman said in a press release. But at least we can help you get the stuff home by yourself.
Hey guys, I’m your substitute realtor for today, because Sam is unavailable. While I can’t give you Sam’s noted Canadian wit or keen eye for real estate, I can at least find you some places that won’t break your paycheck into pieces and snort it while demanding more more MORE. It’s just for a week, […]
Remember when it was cool to wear all black and be openly depressed and obsessed with death? Being a teen goth wasn’t my thing, but just because you choose to dress in color and be optimistic about life and the world doesn’t mean you can’t appreciate and partake in the creepier thing sin life. Like […]
As you’ve probably heard, next weekend’s Escape Music Festival has left Red Hook and sought refuge on the welcoming shores of Governors Island. While we’re a little bummed we’ll have to go to a whole different island to get there, we believe once a Brooklyn festival, always a Brooklyn festival, which is why we’re sending a very lucky […]