Ikea: terrible and amazing, brilliant but Machiavellian, a money saving place to get your furnishings without worrying about your kids and a guaranteed way to ruin your relationship in the process. So we’re all conflicted about Ikea, but the Swedish furniture embassy is trying to make your experience slightly less traumatic: Ikea just launched its first YouTube series of how-to videos on assembling its notoriously tricky furniture pieces. It also includes videos aimed at helping you “find your style,” and it turns out “your style” involves lots of Ikea stuff! The assembly videos are meant to complement the printed instructions. They’re similarly full of cutesy images and devoid of complicated narration. Only two products are available right now, but Ikea says it will add one new one ever week. “We understand that not everyone is a natural DIY-er at heart,” an Ikea spokeswoman said in a press release. But at least we can help you get the stuff home by yourself.
So you read about what it’s like to try out to be a Brooklynette, and you decided it’s not for you. But you still have so much excess spirit in you all the time! You could dull it with drugs and alcohol, but you could also try out to be a different kind of cheerleader […]
Selling nostalgia back to you at a jacked up rate is a not nice thing that people do. So isn’t it nice when you sometimes come across something like this Groupon for a Sega console that comes loaded with a bunch of games (good games even), and because the price is knocked down some, manages […]
The New York media varsity internet outrage squad was in full effect this week declaring the new Taylor Swift song “Welcome to New York” as alternately the gentrification anthem no one asked for and the wispy blonde straw that finally made loving New York “basic.” But for us, arguing that a song by a 20-something […]