Ikea: terrible and amazing, brilliant but Machiavellian, a money saving place to get your furnishings without worrying about your kids and a guaranteed way to ruin your relationship in the process. So we’re all conflicted about Ikea, but the Swedish furniture embassy is trying to make your experience slightly less traumatic: Ikea just launched its first YouTube series of how-to videos on assembling its notoriously tricky furniture pieces. It also includes videos aimed at helping you “find your style,” and it turns out “your style” involves lots of Ikea stuff! The assembly videos are meant to complement the printed instructions. They’re similarly full of cutesy images and devoid of complicated narration. Only two products are available right now, but Ikea says it will add one new one ever week. “We understand that not everyone is a natural DIY-er at heart,” an Ikea spokeswoman said in a press release. But at least we can help you get the stuff home by yourself.
The biggest and most immediate rebuttal to the idea that a bathroom is some sort of magical gender island and not just a hole in the ground to collect your recycled Miller High Life happens in New York City bars every single night. It’s in the back of those bars in long lines of people desperate to evacuate their bowels and get […]
“There are roughly three New Yorks. There is, first, the New York of the man or woman who was born here, who takes the city for granted and accepts its size and its turbulence as natural and inevitable. Second, there is the New York of the commuter — the city that is devoured by locusts […]
This Sheepshead Bay store specializes in the evil eye [New York Times] Cobbling together: the Brooklynites who gather to make handcrafted shoes [The Guardian] Massive whirlpool coming to Brooklyn Bridge Park [DNAinfo] Millennials no longer looking to rent in W’burg, Bushwick or Greenpoint [Free Williamsburg] L Train shutdown planning ignores needs of small businesses, owners say […]