Great GoogaMooga! Sounds like something grandma would exclaim to her cats when she comes home from church to find they tore up a yarn bag. But if you’re a Brooklyn foodie you probably already know it’s a massive food/booze/music festival the folks behind Bonnaroo (Superfly Presents) are bringing to Prospect Park on May 19 and 20. When I say massive, I mean friggin’ huge people. First of all it’s FREE. According to the press release and newly launched website, attendees must register to obtain a ticket for either day, and reservations open March 15 at noon. The Festival will sprawl across Prospect Park’s Nethermead area, and “has the capacity to host tens of thousands of food and music fans per day.” What else can you expect? So very much more!
General admission registration allows entry for you + 3 friends (there is also an “Extra Mooga” VIP option for $249.50 that gets you behind the scenes for elbow rubbing with the talent, free grub, parties and other good stuff).
Superfly hooked up with the absolute crème of New York food royalty to curate the ultimate New York foodie experience. The Festival will host approximately 75 food vendors, 35 brewers, and 30 winemakers, the initial list of New York food and hospitality royalty that will be on site can be found here.
But to give you an idea, some of the boldface partners include Anthony Bourdain (author and host of No Reservations), Tom Colicchio (chef and Top Chef judge), Marcus Samuelsson (Red Rooster), Daniel Boulud (DBGB), Eddie Huang (Baohaus), April Bloomfield (The Spotted Pig), Roberta’s, Big Gay Ice Cream Shop, Russ & Daughters, Frankie’s Spuntino, etc., etc., etc.
The beer selection is in the capable hands of Garrett Oliver of Brooklyn Brewery and vino courtesy of Peter Eastlake, Superfly’s Director of Wine Programming, and Paul Grieco of Terrior, Terrior TriBeCa, Hearth and The Summer of Riesling Tour.
The festival grounds will be organized into eight food and drink pavilions including: “THE HAMAGEDDON (setting the deliciousness of the pig against a rock and roll inspired design and featuring bacon selections by Allan Benton); THE UrBARN (with farm-to-fork restaurants and a number of seminars on nutrition, sustainability, and eating locally.
Seminars will be hosted in collaboration with non-profits like Just Food); THE BEER & WINE EXPERIENCES (showcasing 35 craft brewers and 30 winemakers (both domestic and international) under tents with designs inspired by Munich’s Oktoberfest and Napa’s Wine Country); THE PIZZA EXPERIENCE (bringing to life New York’s world-famous reputation for making the best pies in the country with a gathering of the city’s top pizzerias).”
OK, this is the part that’s still yet to be revealed. While many will agree that chefs are the new rock stars, there will also be actual rock stars. The lineup is forthcoming, but Superfly promises two stages featuring approximately 20 artists of local and national renown across a variety of musical genres.
So far, we know Aziz Ansari and DJ set by LCD Soundsystem will perform for the VIPs, so stay tuned to find out the entertainment for the rest of us plebes.
IS IT GOING TO BE RAD?
Sure sounds like it. As if we needed another reason to be arrogant Brooklyners, now we get the good vibes and cultural experience of Bonnaroo without the annoyance of sleeping in tents and mid-summer heat dust bowl conditions in our own beautiful backyard
“Prospect Park is delighted to be the location for The Great GoogaMooga,” said Prospect Park Administrator and President of the Prospect Park Alliance Emily Lloyd in a press release. “We know that this will be a wonderful celebration of food, music and Prospect — three things that make Brooklyn such a wonderful place to live, work and play,”
In the words of Brooklyn Borough President Marty Markowitz at this morning’s press conference “If ur thinking of missing The Great GoogaMooga in Prospect Park this May, let me use an old Brooklyn term: fuhgeddaboudit!” (via @googamooga).