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Navigating the Exciting New World of Branded Video
April 13 @ 6:45 pm - 8:30 pm| $15
In 2015, The New York Times made $35 million from content made for editorial-style ad campaigns through its branded content studio — 18% of the company’s total digital advertising revenue.
Brands are catching on that traditional ads just don’t have the impact they used to, and that a more exciting way to win over customers and tug at their heartstrings is what journalists have known all along: telling a great (real) story. They focus more on the brand’s core values, less on the products they’re selling.
We’ve assembled a team of video-makers who are crushing it in the branded video space. Producers and branded content managers who will share the lessons they’ve learned in producing high-end, doc-style videos for brands large and small, and how to develop an incredible rapport with clients.
Questions? Email Derrick at firstname.lastname@example.org.