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Navigating the Exciting New World of Branded Video

April 13 @ 6:45 pm - 8:30 pm

| $15
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In 2015, The New York Times made $35 million from content made for editorial-style ad campaigns through its branded content studio — 18% of the company’s total digital advertising revenue.

Brands are catching on that traditional ads just don’t have the impact they used to, and that a more exciting way to win over customers and tug at their heartstrings is what journalists have known all along: telling a great (real) story. They focus more on the brand’s core values, less on the products they’re selling.

We’ve assembled a team of video-makers who are crushing it in the branded video space. Producers and branded content managers who will share the lessons they’ve learned in producing high-end, doc-style videos for brands large and small, and how to develop an incredible rapport with clients.

Moderator:
Mariana Keller

Panelists:
Lea Khayata
Iris Mansour
Noah Rosenberg
Marcus Andrew

Questions? Email Derrick at dfoust@nymediacenter.com.

Venue

Made In NY Media Center
30 John St
Brooklyin, NY 11201 United States
Phone:
(718) 729-6677
Website:
http://nymediacenter.com/

Organizer

Made in NY Media Center by IFP
Phone:
(718) 729-6677
Website:
nymediacenter.com