- This event has passed.
Man-O-Manischewitz: Brooklyn’s Wine in a Kosher USA
Apr 12, 2016 @ 6:30 pm - 8:00 pm| $5.00
Roger Horowitz will dip into his just-published book, Kosher USA: How Coke Became Kosher and Other Tales of Modern Food, to talk about the history of Brooklyn- produced Manischewitz wine. Created in the 1930s for a Jewish market, Manischewitz became the first branded kosher product to achieve a predominantly non-Jewish consumer base—and one that was overwhelmingly African American. Endorsed by leading black musicians and actors in the 1950s and 1960s, and a fixture at Jewish Passover Seders, Horowitz will trace Manischewitz’s pathbreaking role in modern kosher food and discuss why its contribution has been forgotten.