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Behind The Creative Curtain: Brand Partnerships with Spotify
Oct 13, 2016 @ 6:30 pm - 9:30 pm| Free
Starbucks, Madewell, Coca-Cola, Uber — just a few brands that have partnered with Spotify, the world’s leading music streaming platform, since their launch in 2008. Join LMHQ and Spotify for Behind The Creative Curtain: Brand Partnerships, a deep dive into Spotify’s company strategy, where partnerships are part of the brand’s DNA. Hear why Spotify invests in partnerships, how the company’s brand team honed in on valuable relationships to leverage their company’s value, and how creative campaigns are built around each partnership.