The New York Times Style section really reached a new low this week, credulously spilling ink on a pair of “Bindle Brothers” who sell “locally-grown, naturally-fallen, artisanal bindle bags” for hundreds of dollars. The nerve of these clowns who…oh wait…
At this point the reader might be thinking, handmade bindles? Are you serious?
No, not really.
The Bindle Brothers are in fact the creation of Kemp Baldwin, a 33-year-old comedy writer and director.
Funnier than the website or the skit itself, is that the story has taken Twitter by storm, leading to a hailstorm of angry reactions from people who didn’t bother to read to the 10th paragraph before sharing on Twitter, along with a message about how Brooklyn has to be burned down or whatever. Come, let us tour the various shades of furious anger people let loose on this hoax:
There was your “Not The Onion/Clickhole” crowd:
There was your “Burn down/shut down/end Brooklyn forever” anger:
— Daniel Bentley (@DJBentley) September 11, 2015
Alright, time to shut down Brooklyn.
You've all failed.http://t.co/NYAyjuNAkz
— Wes Wolfe (@WesWolfeBN) September 11, 2015
Nothing has more strongly indicated that it's time for me to move out of Brooklyn: http://t.co/AOo00k3RzU
— Ben Gilbert (@RealBenGilbert) September 11, 2015
There was some “Urgghhhh I HATE HIPSTERS,” of course:
Hobo Chic From the Bindle Bros. of Brooklyn http://t.co/i7IQvhv4C7 // in case you thought you couldn't hate hipsters anymore
— SpringtimeForHokie (@heavyhokie) September 11, 2015
There were some musings on the state of the planet/country/life and death
This is why we get bombed. http://t.co/8FT5q2XA00
— ''Dr.'' Ryface, esq (@Ryface) September 11, 2015
I am now officially done with this planet and the hairless apes that inhabit it. http://t.co/Fe2gD7cPnQ
— bliss_street (@bliss_street) September 11, 2015
American 2015. Disgusting. http://t.co/9QjVvyWpJh
— Alex Kingsbury (@AlexKingsbury) September 11, 2015
Holy hell this needs to die.http://t.co/JYLiSG8kvm
— Jesse Brightman (@jessebrightman) September 11, 2015
The Reporters Who Didn’t Read division had a strong showing:
Artisanal hobo bindles for sale in Brooklyn for $350 because nothing matters anymore http://t.co/KB4Rmpq4bu
— Nick Reisman (@NickReisman) September 11, 2015
This has got to be a joke. http://t.co/a3mZ9j7EHz
— Bill Hammond (@NYHammond) September 11, 2015
NYT has a thought piece every week saying it's so sad women in NYC don't date. Then they run this pic.twitter.com/cOrPhLa0an
— Betsy Woodruff (@woodruffbets) September 11, 2015
— nicole wilkins (@uncola) September 11, 2015
— Mean Tweets Okerlund (@alex_navarro) September 11, 2015
Let me show you…DERELICTE! http://t.co/2UpPG0yKzR
— Scott Lincicome (@scottlincicome) September 11, 2015
"i give you derelicte!”http://t.co/qx8WY9vuZ6
— Sam Stein (@samsteinhp) September 11, 2015
— Alison Herman (@aherman2006) September 11, 2015
All that being said, we’re sure in like 6 months this will go from New York Times joke to stunningly real, and we do not look forward to that day.