We have perhaps run out of niche foods to pasturesmith in Brooklyn — in the past month alone we heard about an artisanal olive oil store and a small-batch artisan bouillon company — so now we’re turning to beauty products. The Brooklyn Grooming Company claims to be Brooklyn’s “first and only men’s grooming line” that is as small-batch, handcranked, vegan, organically sourced as your average jar of fancy mayonnaise these days.
The company makes three Brooklyn flavors of beard oil (of which, as a 31-year-old dude with a beard, I am not entirely sure the purpose): There’s the Fort Greene, which smells “fresh and alive;” Red Hook, which smells like bay rum; and Williamsburg, which smells like three different kinds of wood.
And it costs
$36 $30 for a bottle, which may or may not be a good deal, seeing as the only oil that enters this reporter’s beard is of the dripping-off-the-pizza variety (eww). So, who’s going to buy this stuff?
[h/t The Awl]