150 people will win a year of free Steak ‘n Shake today

You had me at "Wisconsin."

Steak ‘n Shake — long a choice for Midwestern road trips and Southern high school outings — will make its first venture into New York when it opens at 10am today. So to gin up support/ensure you a full year of watery poo, it’s giving away free meals for a year to the first 150 people in line. It’s right next to the Ed Sullivan Theater, home of David Letterman, whose staff has vowed to pitch tents and be the first in line. Do you like fast-ish food that much that you’ll commit to a year of it? The rain right now might make it less crowded, at least. NOTE: Steak ‘n’ Shake is not to be confused with Shake Shack, Smash Burger, Cheeburger Cheeburger or any other burger bonanza that has opened of late.

Steak ‘n Shake, 1695 Broadway at 53rd Street.